With its successful growth strategy, Autoliv has become the global leader in the $18.5 billion automobile occupant restraint market. Frontal airbags account for 28% of that market, side airbags for 27%, seatbelts for 27% and electronics for 18%.
The global steering wheel market, which Autoliv entered in 1995, amounts to just over one billion dollars, excluding electronics and other features that are integrated with the steering wheel.
Pie chart showing market shares
Customers in Europe account for 53% of Autoliv's sales, customers in North America for 24%, customers in Japan for 11% and customers in the rest of the world for nearly 12%. The most important individual markets are the United States (20%), Germany (15%), France (13%), Japan (9%), Great Britain (6%), Spain (5%) and Sweden with 6% of sales.
Autoliv estimates that it currently has slightly more than one third of the global market for car occupant restraint products and that it has a somewhat higher global market share for airbags than for seatbelts. For side airbags, which were invented by Autoliv and introduced in 1994, Autoliv's global market share is still approximately 40%.
Also for other recent safety improvements, such as seatbelt pretensioners, load limiters and airbag curtains, Autoliv's global market position is strong.
In North America, Autoliv estimates that it accounts for more than one third of the airbag products market and for almost one third of the seatbelt market compared to just over 10% in 1999. Autoliv began selling seatbelts in the United States in 1993. In 2000, Autoliv acquired the North American seatbelt business of NSK. Autoliv's market share for seatbelts also increased as a result of new contracts, and the increasing number of new US vehicles with seatbelt pretensioners. Autoliv entered the US steering wheel market in 1998 and now has a market share of over 15%. The market share for safety electronics is more than 15% in North America.
Autoliv India Pvt Ltd
11A, Sucheta Bhawan Lok Kalyan Samiti, 2nd Floor,
Vishnu Digamber Marg,
New Delhi - 110 002
Autoliv India Pvt. Ltd. (Bangalore Plant and Head Office)
16, Visveswaraiah Industrial Estate
1 st Main Road off Whitefield Road
Bangalore - 560 048
Autoliv India Pvt. Ltd. (Manesar Plant)
Plot 203 Sector 4
Distt Gurgaon PIN 122050
Phone : +91-124-4768700
Fax : +91-124-4768724
Autoliv India Pvt. Ltd. (Chennai Plant)
Shed No. 76 &78, SIDCO industrial Estate
Chennai - PIN 602107
Tamil Nadu State,
Phone : +91-44-26811847
Fax : +91-44-26811846